Our Story

Within is a family-founded company, created by dad and daughter, Nigel and Emily, to share what we’ve learned through years of experience supporting wellbeing in real life.

We believe meaningful change is possible – and that it begins with small, gradual shifts in habit, supported by clear guidance and the right people alongside you.

Our aim is to combine research-backed guidance with a structured 60-day experience that supports meaningful shifts in habits, mindset, and self-perception – at a pace that feels sustainable and personal to you. Because there is no one-size-fits-all approach to wellbeing.

We are all on a journey, and we hope to be part of yours.

Nigel

Co-Founder
“My journey into self development began in the late 90’s, when self improvement was less mainstream and more taboo. But I believed in the research, I’d seen myself how people were able to change their lives and I wanted to continue to be a part of that.

For the past 3 decades I have dedicated myself to researching and developing the highest quality of products to support growth in every area of life – from business to health, relationships, and beyond.

Today, I have partnered with my daughter to create a platform and community designed to provide you with the tools, resources and guidance you need to build your own dream life.”

Likes: Family time, puzzles, and Only Fools & Horses

Dislikes: Spicy food

Emily

Co-Founder
“I’ve been working in the health and fitness industry for over 10 years, beginning my career as a personal trainer before expanding my work into sports massage therapy and lifestyle consulting.

I also spent 5 years competing in bodybuilding competitions, which taught me firsthand the discipline and self-motivation needed to make lasting change. This started my self development journey as I began to learn about habit behaviour and how we can use it to rewire our thoughts and patterns.”

Likes: Cups of tea, F.R.I.E.N.D.S, yoga, and summer festivals

Dislikes: My alarm clock, ice baths and macarons